About IZY Studio:
IZY Studio, founded by Zarina Izy, is an innovative fashion studio focusing on the fusion of physical and digital fashion, also known as "phygital fashion". Since 2015, the studio has aimed to redefine the industry by integrating sustainability with advanced technology. IZY Studio stands out for its use of technologies like NFC and augmented reality, with pieces that combine digital and physical elements, such as the "GAIA" dress, which incorporates an NFC chip for interactive virtual experiences.
During Milan Fashion Week 2024, IZY Studio hosted the Digital Fashion Party, an event exemplifying their futuristic approach to fashion. Guests could try virtual outfits and experience augmented reality installations, exploring new ways to interact with fashion and digital innovation.